Birmingham SEO Agency for Google and AI Search
SEO F1RST provides SEO services in Birmingham for businesses that want to get found in Google, Google Maps and AI search. Every project is led by a senior SEO expert, whether you are a professional services firm in the city centre, a manufacturer in the West Midlands or an online brand selling across the UK. We combine local SEO, technical SEO, content and link building with GEO (Generative Engine Optimisation), so your brand ranks in organic results and gets cited in Google AI Overviews, ChatGPT, Gemini and Perplexity. Our team works remotely with clients across the UK, Europe and North America.
SEO in Birmingham and the West Midlands: What the Local Market Looks Like
Birmingham is the UK’s second-largest city and the commercial centre of the West Midlands. It has one of the largest financial and professional services sectors outside London, a long manufacturing and automotive heritage that lives on in advanced engineering, and three major universities: the University of Birmingham, Aston University and Birmingham City University. The NEC and ICC bring conferences and exhibitions, while the Bullring, the Jewellery Quarter and a growing creative scene in Digbeth draw shoppers and visitors.
That mix shapes how people search. Business buyers compare law firms, accountants, IT partners and suppliers across the region and beyond. Homeowners look for builders, trades and home services near them. Shoppers compare city centre stores with online brands, and searches spread across Birmingham, Solihull, Sutton Coldfield, Edgbaston and West Bromwich. More of them now ask ChatGPT or read Google’s AI Overviews before they click a link.
For a Birmingham business, ranking in Google is no longer enough. You need to be the answer that search engines and AI assistants trust and recommend, in one of the most competitive SEO markets in the UK.
Birmingham SEO Services: Local SEO, GEO and AI Search
Technical SEO and SEO Audit
Every project starts with a full SEO audit. We fix site structure, speed, indexing and on-page issues, then strengthen your authority with content and link building from relevant UK, West Midlands and industry websites.
GEO: Generative Engine Optimisation
GEO makes your brand easy for ChatGPT, Gemini and Perplexity to understand and cite. We clarify who you are and what you do with structured data, keep your business information consistent across the web, create content that answers real buyer questions and build mentions on sources AI systems trust.
AEO: Answer Engine Optimisation
AEO targets featured snippets, the People Also Ask box and voice search. We format key pages with clear, direct answers, add FAQ markup and cover the questions your customers ask before they buy.
Google AI Overviews Optimisation
We track which of your target queries trigger AI Overviews, which sources Google cites in them and what those pages do differently. Then we restructure your content so Google can pull it into AI-generated answers.
Results We Have Delivered
For a British ecommerce brand with its own manufacturing workshop in Birmingham, we combined technical fixes, competitor analysis, keyword mapping, content and link building. In five months, organic traffic grew by 65% and sales by 48%, reducing the brand’s reliance on paid ads. Read the UK case study.
For an ecommerce swimwear brand, our combined SEO and GEO strategy delivered 49.7K organic clicks and 4.38M impressions, and appearances in Google AI Overviews grew from 19 to 376. Read the full case study.
How We Work on Birmingham SEO Projects
We learn how your business works, who your customers are and how they choose a provider, whether they live in Birmingham, run a company in the West Midlands or buy from you anywhere in the UK. We map the questions they ask in Google and in AI assistants like ChatGPT before they get in touch, so every next step is built on real demand.
Birmingham is one of the most competitive SEO markets outside London, so we look closely at who ranks for your services locally and nationally, and who gets cited in Google AI Overviews and ChatGPT answers. We compare their content, backlinks, Google Business Profiles and site structure to find the gaps you can win fastest.
Based on the research, we build one strategy for Google and AI search. You get a prioritised plan: which pages to create or improve, which technical issues to fix first, which less competitive searches to win first and how to make your brand citable by AI systems.
We find the searches your customers use, from “seo birmingham uk” to detailed questions about services in Solihull, Edgbaston or Sutton Coldfield, and group them by intent. We also research the prompts people type into ChatGPT, Gemini and Perplexity in your niche.
We fix what stops search engines and AI crawlers from reading your site: slow pages, Core Web Vitals issues, broken links, duplicate content and poor mobile experience. A clean technical base is the foundation for rankings in Google and visibility in AI search.
We create and optimise service pages, location pages, product and category pages, guides and FAQs for your Birmingham audience. Every page gives clear, direct answers that can win featured snippets and be quoted in AI Overviews and ChatGPT.
We make sure Google indexes your important pages and ignores the rest, set up sitemaps, robots rules and canonical tags, and add structured data such as LocalBusiness, Service and FAQ schema. This helps search engines and AI systems understand exactly who you are and what you offer.
We earn links and mentions from relevant Birmingham, West Midlands, UK and industry websites, business directories, trade bodies and trusted media. These signals build authority in Google and increase the chances that AI assistants recommend your business for Birmingham searches.
Every month you get a clear report: rankings, organic traffic, Google Maps visibility, enquiries, leads and sales from search, plus how often your brand appears in AI Overviews and AI answers. We explain what changed, why, and what we will do next.
Organic growth for Birmingham and West Midlands businesses, from professional services and manufacturing to retail, hospitality and trades, built around the searches that bring enquiries, leads and sales and tracked every month.
We optimise titles, headings, content, internal links and schema on every key page, so Google and AI search understand your services and the Birmingham areas and nearby towns you cover.
Links and mentions from relevant Birmingham, UK and industry websites that build authority in Google and help AI assistants trust your brand.
We map search demand and AI prompts across Birmingham, Solihull, Sutton Coldfield and the wider West Midlands by intent, then turn them into a clear plan of pages and priorities.
Monthly reports on rankings, traffic, Google Maps visibility, enquiries and AI mentions, so you always know what your SEO agency in the West Midlands delivered and what comes next.
Local SEO in Birmingham
Local SEO in Birmingham helps your business appear when customers search for your services on Google and Google Maps, from the city centre to Solihull and Sutton Coldfield. As an SEO agency working across the West Midlands, we optimise your Google Business Profile, build consistent citations on UK directories, create pages for the Birmingham areas and nearby towns you serve, and help you earn more reviews. Accurate local data also supports your AI visibility: when your business details are consistent across the web, ChatGPT and Google AI Overviews are more likely to recommend you for local queries.
SEO for eCommerce
Our ecommerce SEO in Birmingham supports online shops of every size, from Jewellery Quarter makers to fashion, homeware and gift brands selling across the UK and Europe. We work with Shopify, WooCommerce and custom platforms, optimise category and product pages, fix technical issues and add structured data for rich results, so your products show up in Google Shopping, AI Overviews and ChatGPT recommendations.
SEO for WordPress
Many Birmingham law firms, accountants, consultancies and trades businesses run on WordPress sites that have grown slow and cluttered over the years. We fix technical issues, improve page speed and Core Web Vitals, set up clean schema markup and organise your services so both Google and AI search engines can easily understand what you offer.
Shopify SEO
Shopify SEO is one of our core specialties. We fix Shopify’s typical issues, such as duplicate collection URLs, thin product pages and slow themes, then optimise collections, product pages and structured data. The result is more organic sales from Google and more product mentions in AI Overviews and ChatGPT shopping answers.
Multi-Location and Franchise SEO
For businesses with branches across Birmingham, the West Midlands and the rest of the UK, we build a clear structure of location pages, manage a Google Business Profile for each branch and keep business details consistent across UK directories. Our franchise SEO approach stops your locations competing with each other and helps every branch rank in Google Maps and appear in local AI answers.
Why Choose SEO F1RST as Your Birmingham SEO Company
Looking for the best SEO company in Birmingham, with a real SEO expert behind your strategy rather than a junior account team? Here is what makes our approach different.
- SEO and GEO in one strategy. You grow in Google and in AI search at the same time, without paying two agencies.
- A senior SEO expert on every project. Your strategy is built by an experienced SEO specialist, not handed off to a junior account manager.
- Focus on revenue. We report on enquiries, leads and sales, not only on rankings.
- Clear communication. Monthly reports, regular calls and one point of contact.
- Proven results. 5-star ratings on Clutch and Upwork from clients in the UK, Europe, North America and Asia.
Search engine optimization
Franchise SEO Services
AI SEO Services
SEO Audit Services
SEO Migration Services
Search engine optimization
Shopify SEO Services
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