Internet marketing, Digital marketing, Content Marketing, and SEO marketing. While all of these terms might seem to be different, there`s one common thing between them: the “Internet”
So yes, all of these are terms used interchangeably, and it`s perplexing to figure out what all these marketing phrases imply and how they relate to one another.
However, once you`ve figured out the difference between online marketing and digital marketing, you’ll have the best chance to make the most of your business operations. So what are these terms really about? Let`s find out:
Internet Marketing Vs. Digital Marketing
Digital marketing is a broad word that refers to all marketing operations that use digital media.
These digital mediums may or may not be available online.
App marketing, for example, is a type of digital marketing since it employs applications to reach out to customers.
On the other hand, internet marketing is a subset used to define the different digital marketing methodologies used for dealing with internet-based marketing methods.
SEO (Search engine optimization), SEM (Search Engine Marketing), and PPC (Pay-Per-Click) adverts are all examples of internet marketing tactics.
As put by the definitions, the distinction between these two is minor. Digital marketing does not necessitate Internet techniques, whereas Internet marketing requires the Internet to promote to your target demographic.
In a nutshell, internet marketing comes under the umbrella terms of digital marketing.
Digital Marketing vs. Online Marketing: Traffic Sources
When talking about the difference between digital marketing and internet marketing, you can`t simply be left out of the different traffic sources, which makes these two marketing approaches unique!
Even though online marketing comes under the digital marketing arena, the traffic sources are unique. Here`s a walkthrough of them:
Traffic Sources For Online Marketing
Web site – A website serves as both the starting point and the endpoint for many campaigns. Whether you`ve opted for a business website, a personal website, or even a blog across a shared platform, these options come under the website. They are used as an effective channel to launch online marketing.
It is via these websites that the entire course of online marketing begins! Thanks to the presence of a website, expert marketers can now place their content and channel a relevant strategy to it to boost sales.
Search Marketing (SEM) – Search Engine Marketing is often the primary basis of online marketing and comprises two important aspects: SEO and PSA. Both the definitions for which are listed below:
SEO refers to the optimization technique which is done to achieve better rankings.
On the other hand, PSA (Paid Search Advertising) attracts visitors via paid ads generally visible over search engines. Pay Per Click (PPC) is a unique approach using Google Ads.
Social Media Marketing – Another aspect of online marketing is leveraging social media. Considering the prominence and availability of the internet in recent years, social media marketing has gathered a lot of attention.
Millions of people use social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube, among other sites, to spend time online. This fact prompted digital marketers to take social media seriously and use it in their strategies.
Content Marketing – When we used to talk about SEO, we mostly meant link building, but since 2011, the trend has shifted, and content marketing is now being considered an essential move to online marketing.
This simply implies that strong content has resurfaced as the core of SEO and that it is through content, not through low-cost link-building strategies, that you will improve your Internet visibility.
Email Marketing – While many have an opposite opinion, it should be noted that email has not lost its appeal to the customers. On the contrary, it continues to be one of the most successful and cost-effective conversion tools to settle up everyday marketing campaigns. Despite the influence that social media has had on the masses, it continues to be one of the most efficient and convenient ways to convert visitors or readers into customers.
In terms of marketing, email marketing is the process of gathering email addresses from people interested in your products or services to send them newsletters or offers.
Mobile Marketing – Mobile phones are increasingly used to do web searches, participate in social media, and locate items or services to purchase. It is estimated that mobile traffic accounts for 60% of all internet traffic, making it one of the crucial spots for marketers to focus on.
Mobile marketing is referred to as generating content or advertisements that may be viewed on a mobile device. Websites, for example, should have mobile-friendly versions. Advertising displayed on a mobile device may consider the device’s location and display the nearby stores that sell a specific product.
Traffic Sources For Online Marketing
As the name suggests, direct traffic occurs when someone types in a website’s URL, bookmark a URL, or even sends an untagged email.
Therefore, every time you open an email in Gmail or Microsoft Outlook, Google Analytics typically has no tracking method unless connected to PDFs. That’s direct traffic, which is distinct from organic traffic, sometimes known as SEO traffic.
SEO traffic and referral traffic are inextricably linked. So, anytime you acquire traffic from a different website, whether from a blogger, a journalist, or even social media, it’s almost always through backlinks.
As a result, the more referral traffic you receive, particularly from sites following such links. So here, the better your SEO will likely be. So that’s something we’ll consider.
More specifically, organic traffic flows naturally to your website without having to invest your funds over paid ads. Instead, these visitors come to your website directly from a search engine query.
Digital Marketing and Internet marketing: Conclusion
So these were the different sources involved in digital marketing and internet marketing! Now that you understand the primary difference and the sources that make them different, you might be confused about which service method to move ahead with?
Well, it`s straightforward!
The most crucial aspect of digital marketing is its adaptability. You don’t have to do precisely what your rivals do to be successful. Instead, concentrate on locating your clients online and connecting with them at crucial touchpoints. For example, if all of your clients are on Twitter and LinkedIn, there’s no purpose in wasting time on Facebook.
Keep track of your web marketing activity to improve your strategies. Digital trends change at a rapid pace. Businesses must adapt and serve clients in ways that are meaningful to them. Setting your brand apart is also an element of internet marketing. If you can find niches that aren’t being filled, don’t be afraid to utilize internet tactics that your rivals aren’t doing.
Online and Digital Marketing: Create your Strategy
The distinction between online and digital marketing, or internet and digital marketing, is purely semantic. How you design and implement a marketing plan tailored to your company’s objectives and produce tangible results matters.
Investigating the website data of your rivals may frequently lead to unexpected possibilities. Your website is a critical internet marketing tool; therefore, it’s essential to have a strategy to increase visitors to your website. These are just a few of the services that your company should think about when developing a comprehensive digital marketing plan.
Lastly, it should be understood that both these operations are interrelated and share similar functionalities to their operations. Therefore, always try to make the most of your online marketing while considering the possibilities that digital marketing could add to the process. All the best!